This tweet appeared on my timeline a couple of weeks ago:

Brian Chesky is the Founder, CEO AirBnB.
The twitter thread is super-exciting, a vision of world travel as increasingly local, with more stay-for-long vacations, work-from-anywhere trips, and perhaps more mindful, even environmentally better travel.

This may or may not happen. However, this narrative is super good for AirBnB’s profits. As compared to the traditional hotels, AirBnB becomes so much better as travellers go for longer trips, longer stays at one place.

That’s why he’s pitching this narrative: He and AirBnB want this to happen.

For an year or two, AirBnB would be market this and make it their anchor campaign. And over time, even if this were not true, AirBnB will have made it to be true, at least for the people who wish to believe. And that would be enough.

This is how narratives and prophecies get fulfilled, as people remember them and companies make fortunes.

So, what’s your narrative?